PPC Management Service Policy #

Effective Date: 01 February 2026
Supersedes: PPC Management Service Policy dated 05 May 2025

Entity: The Xdemór Group Limited
Company No.: 14456444
Registered Office: 86–90 Paul Street, London, EC2A 4NE, United Kingdom
Governing Law: England and Wales

Applicable To:
All clients, partners, licensees, resellers, and white-label operators using PPC or paid advertising services delivered under the Xdemór Infrastructure.

1. Legal Status and Incorporation #

This PPC Management Service Policy (“Policy”) constitutes legally binding terms governing the provision of paid advertising management services by The Xdemór Group Limited (“Xdemór”).

This Policy is incorporated by reference pursuant to Clause 8.10 (Policy Incorporation and Amendment) of the Xdemór Terms of Service effective 01 February 2026 and applies prospectively from its Effective Date.

In the event of any conflict, the following order of precedence applies:

An expressly negotiated Individual Agreement or Order Form;
The Xdemór Terms of Service;
This Policy;
Other incorporated policies.

2. Scope of PPC Management Services #

Xdemór provides paid advertising management services limited strictly to the scope expressly agreed and documented.

Services may include, without limitation:

setup, configuration, optimisation, and ongoing management of advertising campaigns on third-party platforms (including but not limited to Google Ads, Meta Ads, TikTok Ads, Microsoft Ads);
implementation and maintenance of tracking technologies, including pixels, conversion tracking, and UTM parameters;
strategic planning aligned with client objectives and platform requirements;
periodic reporting and performance insights.

Any service not expressly included is out of scope by default.

3. Platform Dependency and Compliance #

All PPC services are dependent on third-party advertising platforms, their algorithms, auction systems, enforcement mechanisms, and policies.

The Client acknowledges that:

advertising platforms operate independently of Xdemór;
platform approvals, rejections, suspensions, or bans are outside Xdemór’s control;
Xdemór may modify, pause, reject, or remove campaigns to maintain compliance with platform rules or applicable law.

3.1 AI-Assisted Processing #

Certain aspects of the Services may utilise artificial intelligence or automated systems for analysis, optimisation, content or asset generation, monitoring, or operational support.
Any such use is governed exclusively by the AI-Specific Addendum published at https://policies.legal and incorporated by reference.

Xdemór shall not be required to pursue, appeal, or challenge platform enforcement actions unless expressly agreed in writing.

4. Client Responsibilities #

The Client is solely responsible for:

the legality, accuracy, ownership, and regulatory compliance of all advertised products, services, claims, and content;
providing accurate business information, verified domain access, and required credentials;
implementing compliant privacy notices, cookie banners, and consent mechanisms on all traffic-receiving websites;
ensuring a valid lawful basis for all personal data processed through PPC activities.

Failure to meet these obligations may result in immediate suspension of services without refund.

5. Data Protection and Privacy #

5.1 Data Protection Roles #

For PPC services involving personal data:

the Client acts as Data Controller;
Xdemór acts as Data Processor;
advertising platforms act as independent Data Controllers.

All processing is governed by the Xdemór Data Processing Agreement (DPA).

5.2 Lawful Basis #

The Client is solely responsible for identifying, documenting, and maintaining a lawful basis under applicable data protection law for all personal data processed in connection with PPC services.

Xdemór does not determine, verify, or assume responsibility for the Client’s lawful basis.

5.3 Categories of Personal Data #

Personal data processed in connection with PPC services may include:

IP addresses;
cookie and pixel identifiers;
device, browser, and technical metadata;
conversion and remarketing identifiers.

Special category data is not processed unless expressly agreed in writing and covered by a separate data protection impact assessment.

6. Subprocessors and International Transfers #

Xdemór may engage subprocessors and carry out international data transfers strictly in accordance with the DPA and applicable data protection law.

A current list of authorised subprocessors and transfer safeguards is maintained in Xdemór’s published subprocessor register.

7. Performance Disclaimer #

Xdemór does not guarantee:

cost-per-click, impressions, reach, rankings, conversions, revenue, or return on investment;
campaign approval or continued availability on any platform.

Performance is affected by real-time auctions, competition, platform algorithms, regulatory changes, and external factors beyond Xdemór’s control.

8. Prohibited Practices #

The Client must not:

engage in click fraud, traffic manipulation, or policy circumvention;
advertise illegal, restricted, or unlicensed products or services;
interfere with campaign configurations, tracking, or accounts without written approval;
instruct Xdemór to act in breach of platform rules or applicable law.

Violation of this section may result in immediate suspension, escalation, or termination.

9. Billing, Suspension, and High-Risk Controls #

All billing, payment, suspension, escalation, and termination matters are governed exclusively by:

the Xdemór Terms of Service; and
the High-Risk Client Addendum (where applicable).

Xdemór may apply risk-control measures including upfront payment requirements, locked scope, reduced service cadence, suspension, or Final Lock.

10. Limitation of Liability #

Xdemór shall not be liable for:

indirect or consequential loss;
loss of revenue, profit, or opportunity;
platform enforcement actions or account bans;
disruptions caused by third-party platforms.

Total liability is limited in accordance with the Xdemór Terms of Service.

11. Termination #

Termination rights and effects are governed exclusively by Clause 9 of the Xdemór Terms of Service.

Upon termination, data handling shall be carried out in accordance with the Data Processing Agreement.

12. Governing Law and Jurisdiction #

This Policy is governed by the laws of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction.

13. Changes to This Policy #

This Policy may be amended in accordance with Clause 8.10 of the Xdemór Terms of Service.
Continued use of PPC services after the effective date of an updated version constitutes acceptance.

14. Contact Us #

Official contact emails:

Contact & Support: customer@services.support

Compliance Contacts:

Requests related to rights or disputes may also be submitted via the designated Request Form at: https://policies.legal/submit-request/